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  • Writer's pictureBrooke Thibodaux

Breaking Free from Perfectionism: A Guide for Small Business Marketing

So, you've put your heart and soul into crafting the perfect marketing campaign. Every word, image, and strategy has been scrutinized, and the clock is ticking down to launch day. But hold on—what if it's not as perfect as you think? Been there, felt that. If you're nodding your head at thoughts like, 'Just one more tweak,' or 'Let's delay until it's flawless,' you're not alone. 

As a business owner, you've already shown incredible courage by taking the plunge into entrepreneurship. But here's the catch: sometimes, we can get so entangled in the web of perfectionism that it hinders our progress or, worse, paralyzes us. It's time to address this hurdle and discover how embracing your imperfections can lead to success and newfound confidence in your business endeavors. 

Combating Perfectionism

Goal Setting

Goals aren't just nice to have; they're your business GPS. Without them, you're driving blind. So, let's get specific: if you want to engage more with your existing clients, don't just think about it—set a concrete target. Maybe it's launching a monthly newsletter or kicking off a weekly blog. Either way, pin down what you're aiming for so you can actually hit it.

Build Momentum

In the world of marketing, sometimes "done" trumps "perfect." Even the greatest pianists hit wrong notes, top-tier bakers have had their share of kitchen flops, and all-star baseball players strike out. They didn't get to where they are by waiting for the 'perfect moment.' They took action, learned from their blunders, and improved. Mistakes aren't setbacks; they're your personal growth spurts. So go ahead, launch that campaign, or send out that newsletter. Each step you take brings you closer to mastery and builds your confidence.

Start Small

Combine the inherent challenge of a big project with the crippling desire for perfection, and that marketing project now feels like a boulder about to flatten you. But here's some good news: you can chip that boulder down to size.  By breaking your project into smaller, more manageable tasks—like brainstorming, outlining, and drafting—you can transform that overwhelming weight into pebbles you can actually handle. Tackling one step at a time keeps overwhelm at bay.

Hard Deadlines and Timelines

We all love a 'work-in-progress,' but without a finish line, we're just running in circles. Instead of getting lost in a never-ending cycle of revisions, give yourself a specific amount of time to work on each task and stick to it.  You'll be amazed how a looming deadline can speed up decision-making and dial down the urge to nitpick every detail. If you have trouble staying focused while you’re working, here’s a trick that works for me: jazz music and timers. I use a YouTube timer that plays jazz music for the time I have planned for that task. The music helps me stay focused while the timer plays to my competitive nature, urging me to finish before time runs out.

Celebrate Your Wins

Success breeds success, and one way to put that concept to work for you is to celebrate your small victories. It might seem silly to make a big deal out of an everyday accomplishment, but what you’re actually doing is creating a positive feedback loop that will help generate good feelings around those tasks the next time they come up. So, whether you finally updated your website with a new batch of testimonials or you finished planning next quarter’s newsletter topics, acknowledging these wins builds momentum and confidence.

Know When to Hire a Professional

Time is your most irreplaceable asset. As a small business owner, you’re accustomed to wearing many different hats, but just because you can doesn’t mean you should. Ask yourself: What is the opportunity cost? Could your hours be better-spent strategizing, networking, or even enjoying well-deserved downtime? Sometimes, the smart move is to delegate to an expert while you focus on what you do best.  

The Heart of Authenticity

Remember, imperfections aren’t your downfall—they make you human, relatable, and authentic. Your clients aren't just buying a product or service; they’re investing in the unique essence only you can bring to the table.

As the saying goes, "Don't let the fear of striking out keep you from playing the game."

If you're ready to develop your brand or website and want to partner with a seasoned professional like B Marketing, schedule a curiosity call here. We're here to help you harness the power of storytelling and connection, allowing your brand to shine brightly.

Based in Sumter, South Carolina, B Marketing is a boutique creative marketing firm specializing in branding, web design, and tailored marketing solutions for micro and small businesses. We go beyond traditional marketing to understand your business's unique stories and needs, transforming them into impactful narratives and visuals that resonate with your ideal client. 


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